Confidential SEO Audit

Love Your Pet Raw Foods

Google Search analysis with a clear roadmap to fix what’s broken and grow organic traffic for Love Your Pet Raw Foods

2
Critical Issues
5
Need Improvement
6
Working Well
63
SEO Score
B
SEO Health
Your page title 'Love Your Pet Raw Foods | Fresh, Natural Raw Pet Food' is present and descriptive. This gives you a solid foundation for both Google and AI search visibility.
No Product schema detected. Without Product schema your Shopify store is invisible in Google Shopping results and AI product recommendation queries. When someone asks ChatGPT or Google AI for raw pet food recommendations only stores with proper Product schema get cited. Your current schema completeness is basic.
Your schema only covers Organization, BreadcrumbList and WebSite. With no Product schema your brand is not clearly defined as a full entity in Google's Knowledge Graph. This directly limits your visibility in AI search where 77 percent of complex queries now trigger AI overviews that only cite properly structured entities.
No FAQPage schema detected. FAQ schema pages receive 2-3x more clicks from featured snippets and are preferentially cited by AI assistants. For an e-commerce raw pet food brand, FAQ pages on how raw feeding works, raw versus kibble, and best raw food for specific breeds or ages are high-converting AI citation targets.
Homepage and meta content show strong long-tail keyword specificity. This is critical because complex 6-plus word queries trigger AI Overviews 77 percent of the time and AI assistants must cite sources giving your well-optimized pages direct referral traffic.
Priority #1 · Highest-Leverage Move

Fix Structured Data first, before touching anything else on this list.

Implement full Product schema markup on every product page including offers, reviews, and availability. Add this immediately. Without it you are losing the majority of AI-driven product traffic that your competitors are capturing. Ship this before touching anything else on the list, it compounds every other improvement below.

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Fix this now
Critical

What’s costing you revenue right now

These issues are actively turning away potential customers every day.

1

Structured Data

No Product schema detected. Without Product schema your Shopify store is invisible in Google Shopping results and AI product recommendation queries. When someone asks ChatGPT or Google AI for raw pet food recommendations only stores with proper Product schema get cited. Your current schema completeness is basic.

Implement full Product schema markup on every product page including offers, reviews, and availability. Add this immediately. Without it you are losing the majority of AI-driven product traffic that your competitors are capturing.
2

Entity & AI Search

Your schema only covers Organization, BreadcrumbList and WebSite. With no Product schema your brand is not clearly defined as a full entity in Google's Knowledge Graph. This directly limits your visibility in AI search where 77 percent of complex queries now trigger AI overviews that only cite properly structured entities.

Expand schema to include Product, Offer, and Review markup across the entire catalog. Define your raw pet food entity with clear attributes so AI assistants can cite Love Your Pet Raw Foods when users ask for fresh raw food recommendations.
Important

What’s holding back your growth

Not urgent, but these are capping how high you can climb.

3

FAQ Schema

No FAQPage schema detected. FAQ schema pages receive 2-3x more clicks from featured snippets and are preferentially cited by AI assistants. For an e-commerce raw pet food brand, FAQ pages on how raw feeding works, raw versus kibble, and best raw food for specific breeds or ages are high-converting AI citation targets.

Create and schema-markup at least four targeted FAQ pages using FAQPage and HowTo schema. Optimize them for questions that trigger AI overviews and update them quarterly.
4

Content Optimization

Homepage content is thin and most e-commerce pages target only primary keywords while missing related search terms. Semantic content optimization can increase organic traffic by 2-3x per page.

Expand every major page with semantically rich content that covers related raw feeding topics, ingredients, transition guides, and breed-specific advice. Target a minimum 1500-word depth on all cornerstone pages within 60 days.
5

Social Media

Instagram and Facebook are linked but Twitter/X, LinkedIn, YouTube, and TikTok are absent. Raw pet food buyers are highly active on visual platforms where before-and-after transformations and educational clips perform extremely well.

Establish official YouTube and TikTok channels immediately. Repurpose educational content into short-form video to drive traffic back to the Shopify store. Add prominent social icons and link all profiles in the footer.
6

Tracking & Analytics

Google Analytics and GTM are present but the Facebook Pixel is missing. This creates a blind spot in tracking performance from one of the strongest traffic channels for pet brands.

Install the Facebook Pixel and Conversions API on all pages today. Set up event tracking for add-to-cart, checkout, and purchase events to enable precise retargeting and lookalike audiences.
7

Technical

Three out of 38 images are missing alt text. Mobile viewport is set correctly and OG tags are present. The alt text gaps represent missed opportunities for image search and accessibility.

Add descriptive, keyword-rich alt text to every product and lifestyle image within the next 30 days. Prioritize images on collection and homepage first.
Opportunities

Wins waiting to be picked up

These aren’t problems. They’re advantages you’re not using yet.

8

SEO

Your page title 'Love Your Pet Raw Foods | Fresh, Natural Raw Pet Food' is present and descriptive. This gives you a solid foundation for both Google and AI search visibility.

Maintain this standard across all product and collection pages. Audit every title to ensure it targets specific long-tail queries your buyers actually use.
9

Keyword Strategy

Homepage and meta content show strong long-tail keyword specificity. This is critical because complex 6-plus word queries trigger AI Overviews 77 percent of the time and AI assistants must cite sources giving your well-optimized pages direct referral traffic.

Double down on this approach by mapping every product and collection page to 3-5 supporting long-tail phrases. Continue building content that directly answers buyer questions in raw pet nutrition.
10

Site Structure

Multiple product and collection pages detected including targeted pages such as Why Choose A Raw Food Diet For Your Pet. You have good page coverage for an e-commerce Shopify store.

Protect this foundation by ensuring internal linking between all collection pages, educational content, and individual products to strengthen topical authority.
11

Conversion Optimization

Strong conversion setup with 25 CTAs found, contact and signup forms present, social proof and reviews visible, and pricing information clear. This is excellent for a 3-person raw pet food operation.

Continue A/B testing CTA placement on collection pages while adding trust signals specific to raw feeding such as vet endorsements and safety certifications.
12

Content Marketing

Blog section detected. This gives you a strong foundation for buying guides, product comparisons, and educational content that raw pet food buyers actively seek.

Publish two in-depth articles per month focused on raw diet transitions, nutritional science, and customer success stories. Use these to feed internal links back to product pages.
13

AI Visibility

AI visibility score of 50 percent with your brand found in 2 out of 4 AI prompts. This is a good baseline but far below where a specialized raw pet food brand should be in 2026.

Close the remaining gaps by implementing the missing Product and FAQ schemas plus expanding semantic content. Every point of schema completeness directly improves citation rates in AI answers.
Entity & AI Readiness

Is Google's AI treating this business as a real entity?

Google's Knowledge Graph has 54 billion entities. Schema markup is your digital ID card. Without it, AI search won't surface you.

Basic
Entity Completeness
Schema types detected: BreadcrumbList, WebSite, Organization
Why this matters in 2026: 59% of Google searches are zero-click. 77% of complex queries trigger AI Overviews. AI assistants (ChatGPT, Perplexity, Google AI) only cite businesses they can definitively classify as entities. Missing Product schema means invisibility in Google Shopping and AI product recommendations.
Organization Schema
Defines the brand as an entity in Google's Knowledge Graph
Product Schema
Required for Google Shopping, rich snippets, and AI product recommendations
FAQ Schema
Gets 2-3x more clicks via featured snippets, cited by AI assistants
Review / AggregateRating
Enables star ratings in search results (huge CTR boost)
Breadcrumb Schema
Improves site structure signals and click-through rates
sameAs Social Links
Connects your entity to the broader web for disambiguation
Offers in Product Schema
Enables price display in search results

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